Sterling Trader, Inc, a pioneering provider of trading technology, support, and processing, is pleased to announce the opening of its' new state of the art data center in Hong Kong, bringing Sterling Trader's proprietary international trading network into China.
By extending its super-fast network directly to China and locating an advanced computer center in Hong Kong, Sterling Trader delivers powerful processing speeds directly to traders who had previously been required to access computer centers in the United States. Beginning October 15, 2009, traders in China connecting to Hong Kong will have direct access to American, Canadian, and European markets over Sterling Trader's high bandwidth global trading network.
"In our industry, traders count milliseconds," said Steve Sierszulski, Chief Executive Officer, Sterling Trader, Inc. "Expanding our network directly into China is a major step towards delivering the fastest possible access to world markets to the thousands of trade in China using Sterling's systems. Hong Kong is only the first step in our long-term plan of development in China and the rest of Asia."
Sterling Trader's Hong Kong center will be closely followed by another in Shanghai, scheduled to open December 1, 2009. These new centers complement the existing ones already online and in use in New York, Chicago, and London, as part of Sterling Trader's expanding global network.
"This is a breakthrough for market connectivity in the region," said Mr. Sierszulski. "And establishing a large physical presence in China gives us an advantage over other providers. It's a highly competitive market. You have to be willing to answer your customers' needs and go where the demand is, or you will be left behind."
About Sterling Trader, Inc.
Sterling Trader, Inc. is the creator of Sterling Trader® Pro, an industry leading professional direct access trading platform and global trading network. As a broker neutral service bureau, Sterling Trader, Inc. offers a full service order routing and management suite built to support the direct access trading needs of professional traders, broker/dealers, hedge funds, and other professional trading institutions.