April 29, 2009
Sterling System New Initiatives


Sterling is happy to announce new system initiatives that are aimed to improve and enhance the quality of services to all Sterling clients. In order to meet the ever higher demand for Sterling services it is imperative we maintain the necessary levels of technical infrastructure for our operations.

At present, Sterling is in the final stages of completion of the following initiatives:

1) East Coast Computer Center Sterling is in the process of building a sizable computer operations center in Secaucus, New Jersey. The goal is to increase the quote distribution and order routing capacity on the Sterling system by 50 percent. The location of the new computer center was chosen very carefully. It resides in the new co-location center of Equinix, one of the premier mission-critical computer facility providers in the world. In addition to the 50% increase in the processing capacity, Sterling clients who reside on the East Coast of the United States or Europe will benefit greatly from the lower network latencies and more diverse network connections. The Secaucus computer center will also serve as a backup facility for Sterling’s main Chicago center. The ultimate goal for the East Coast center is to match its size with the Chicago center. The first customer installation at the East Coast center is scheduled for July 1st, 2009.

2) London Computer Center Sterling has made a commitment to offer to our clients a capability to access more international trading centers. In order to offer a direct access to European markets we decided to become a direct distributor of European market data. The target markets are: London Stock Exchange, Chi-X Europe, BATS Europe, and NYSE EuroNext. To meet these targets Sterling acquired computer center infrastructure in the Equinix center in London, England. The distribution of market data from Europe as well as order routing will be done using Sterling’s own international telecommunication network. The London Computer Center is expected to go on-line by August 1st, 2009.

We believe that these new initiatives will offer our clients not only higher quality services from Sterling, but will also allow for exploration of more diverse trading strategies on a single, broker-neutral platform.

If you have any questions or comments regarding these initiatives please contact our Help Desk at (312) 346-9600 ext. 242, attention Jeremy Engelbrecht.